Who are we?

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug”

Mark Twain

Those words sum up the emotions and drive behind the writer’s web.

We offer clear, relevant and concise communication and writing services for all your needs. the writer's web provides content for brochures, websites, articles, profiles, banner advertisements, online social media calendars and events. We also write for visiting and invitation card. We specialize in writing across various industries. Our main focus is delivery of quality content.

the writer’s web aims to provide unique, straight-forward, fresh and customized writing for your audience.


What’s the big ‘CONTENT’ deal?

Why can’t you just browse the web for similar content and paste it on your website, right? It is simple, it is fast and above all, it is economical. Right?

We get this feedback a lot.

Sorry to tell you this but, you could not be more wrong. And here is what we have to say about that:

You are a unique individual, with unique thoughts.

Why compromise your business ability, talent and your intelligence by copying someone else’s words? Getting inspired is one thing, but playing a photocopier is a different (wrong) strategy altogether!

Basically, the writer’s web is your medium to convert thought into expression. Written words are the best way to leave a lasting impression on clients, associates and colleagues.

The distinctive advantage

The World Wide Web has allowed businesses to come on a common platform. This has led to an increase in competition with a margin struggle in most businesses.

Budding entrepreneurs or evolving conglomerates have a unique aim - to build a strong identity. The way to distinguish one business from the other can be to use the right play of words.

the writer’s web knows how to help you create a blog to a brochure expressing all you have to say with the clarity that you desire.


the writer’s web associates

the writer’s web is proud to be associated with the firms mentioned below. We are grateful for their foresight of the importance of original content.

Xander Design & Consulting, Bengaluru

Portfolio: From the beginning till now


L’Officiel Magazine: Cover story & Profile

Online & Offline Content

Content creation for varied industries. These range from real estate, to lifestyle, education to finance, and many main stream businesses, peppered with exciting start-up ventures.

Profiles, Web content, brochures, Annual Reports, Management messages, Articles, Blogs, Blurbs, Press Releases and more...

Agarwal Law Associates
Alok Masterbatches Pvt. Ltd.
Aon Hewitt 
Armtek Group
Association of NSE Members of India (ANMI)
Bharat Bhushan & Co.
BML Munjal University
C & S Electric
Chalk & chuckles
Creative Freelancers India: The Brand Weavers
CSR India
Design Extraordinaire
Fine Food Co.
Hero Future Energies
India City Properties Limited
JSL Architecture Limited
Just Pressed
Maneesha Ruia
OCL Projects Ltd.
Pearl Spaces
Petronet LNG
Portside Café
Puneet Sikand
Radnik Exports
RM Designs
Roar & Growl
Rockman Industries Limited
Ronicka Kandhari
RSVP Designs
Thapar Builders Private Limited
The Chatterbox Club
The Lalit Suri Hospitality Group
Woman at Work Magazine

These are proof enough for the motto: COMPLEXITIES OF WRITING MADE SIMPLE

Keep it simple: the writer’s web process

the writer's web caters to the process to convert thoughts into words. We bridge the gap. This is a simplified explanation on how we work for you:

Understand the business from your perspective
Collate your data and thoughts
Create crisp content with a defined voice and structure
Presents your perception in writing

Our strength lies in understanding the client need, the product and write about it with clarity. It leads to value addition for the target audience.


So what exactly does ‘end- to- end content solutions’ mean?

Over the years, there have been many freelance assignments that have led to the creation of “the writer’s web.” The experience in writing has varied across genres ranging from e-commerce to fashion and lifestyle to education, fitness and the financial markets.

We create business websites and brochures content, magazine articles, profiles and blogs.

We write to suit the form you require, that is what we mean by end- to- end content solutions. This includes:

Web Content
Copy Writing
Social Media Calendar Creation
Press Releases
Template & Policy Creation
Banners & Pamphlets
Resumes, Invitations & Programs
Invitations & Resumes


Glorious customers: Testimonials

Madhvi goes below the superficial layer while writing for our clients. She has a good grasp of language and delivers quality work. She understands the project and the client perspective and focuses on the target audience.

Rajat Berry, DirectorCross Section Interactive Private Limited (CSIPL)

Working with Madhvi made my work easy. All I had to do was explain what I had in mind for the BODYFORCE website. She understood my requirements immediately. The website was completed in 2 versions and within a month of our first discussion, the site was up and running.

Edgar NoordanusOwner, bodyforcemuaythai.in

There are two aspects to Madhvi’s writing: 1. She writes beautifully, naturally and warmly - with a touch of humor, when she writes about a person she is well disposed to. So it is good to be in her good books. 2. As content writer at “the writer’s web” there is that unique ability to connect the web user to the product. This makes her work stand out.

Great work Madhvi, wish you all the success.

Bobby AgarwalFounder & Creator, Portside Café

As a start-up, we hired Madhvi to prepare our company's portfolio. She was quick to understand our requirement and was able to interpret our thoughts very well. She kept us in the loop at each step and was efficient with her time lines and work, which was precise. Just the service we were looking for!


A website without content is like a man without soul: It has been such a pleasure and privilege to work with Madhvi and the writer’s web! The process and way of working has been a walk in the park - so easy, so effortless, and yet so good. I highly recommend her way of working and the way she understands the clients needs. This is definitely an alliance we will never break. Keep it up, and wish you great success!

Team roarandgrowl.com

While formulating an initial strategy for the Crosstrain Fight Club blog, we realised that we needed a partner who not only understood the niche business that we cater to but, also brought in new elements which would help create a buzz which would in turn help us grow the business. After having reviewed proposals from strategic content writers, it was evident that “the writer’s web” stood head and shoulders above the rest. Whether it be professionalism in the manner in which they responded to our needs or attention to detail that they brought to each and every task. Our initial gut feeling, after the proposal stage, was further solidified after the meeting with Madhvi and the team, whose passion and drive for excellence surpassed the rest. Having completed our project well before the deadline, we are delighted to whole-heartedly recommend “the writer’s web” to all looking for category leading content managers in India.

Siddharth SinghFounder & CEO, CROSSTRAIN

Dealing with “the writer’s web” was an absolute pleasure. It was a quick, efficient and professional process. The involvement to understand the business so as to write for it is taken very seriously and conducted diligently in the most organized approach. I recommend availing their services.

Arjun SethManaging Director, Pearl Group Of Companies

“the writer’s web” can make the most boring content interesting with their clear and simple thought process and use of easily understandable words that suit the industry!

Gautam Thapar, Director, Thapar Builders Private Limited

Madhvi and "the writer's web" have been a pleasure to work with for our content requirements at creativefreelancersindia.com. She was always professional, direct, prompt and impactful. The content provided was high quality, error free, and had a rare warmth, which helped create the strong connect, we were seeking, with our community. I recommend "the writer's web" as your ideal choice for content requirements!

Marut Bhardwaj, Marketing Director & Chief Brand Strategy at M Marcom Services, The Brand Weavers

While writing our annual report, "the writer's web" worked very closely with our internal team and ensured that tough timelines were adhered. Madhvi showed a good understanding of our business, which was essential for this assignment. She always conducted herself professionally and it was a pleasure to work with her.

Aditya Khanna, Director, C & S Electric Limited

It was a wonderful experience working with "the writer's web." Madhvi was not only quick and efficient, she was also open to accepting our frequently changing ideas.

We wish her all the very best and look forward to a long association.

Ujjwal Munjal, Executive Director, Rockman Industries Limited

"the writer´s web" presents writing that is original, simple, effective and creative. I like the fluidity in Madhvi´s style!!! A wonderful person; I was very comfortable working with her.

Ronicka Kandhari, Lifestyle Photographer

Madhvi, thank you from the bottom of my heart for helping me in writing for my website. I am overwhelmed with your professionalism and articulate write up that you have provided me. Needless to say that you have tremendous potential and would like to wish you the very best in your future endeavours.

Puneet Sikand, Founder, The Kitchen Art Company

I have worked with Madhvi (the writer's web) for two years now. I have always had a very difficult time with content writers as the writing is never where I need it to be. It has been the opposite experience with Madhvi.

Ayesha Thapar, Executive Director, Indian City Properties Ltd.

It was a pleasure working with Madhvi. She took the time to understand the essence of our organization and embodied that in her writing. There is a sensitivity with which information on a non profit needs to be represented and "the writer's web" was the perfect fit for us.

Shradha Batra Mithal, Head of Communications, Pratham International

Good writing is hard work. Writing that is informative, flows well, easy to understand and brief as possible, while meeting all the criteria is what symbolizes Madhvi's work. Keep up the good work and let "the writer's web" keep growing!

Maneesha RuiaFounder, maneesharuia.com

I have enjoyed working with "the writer's web" for close to a year. There are three things that stand out about Madhvi:
1. She takes the time to understand the sense of writing required for each assignment, and then tailors the piece in accordance to the right narrative.
2. She puts in time and energy into intensive research of unfamiliar topics, therefore her ability to write on varied topics remains limitless.
3. She is passionate about what she does.

It is a pleasure associating with "the writer's web." I wish Madhvi all the best!

Rahul Munjal, Managing DirectorHero Future Energies Ltd.

"the writer’s web" is a professional firm which delivers as per mandate- cogent and clear writing. To communicate the client's need is their forte. They are industry agnostic, this is a plus, as they offer ideas on how to simplify your message both in terms of structure and substance.

Vinati Dev, FounderSLD Research & Analysis

"the writer’s web" did the job as per the brief given in a very short time. And we did not have to make any changes. Madhvi asked the right questions and wrote out details without complexing the subject. Most importantly, "the writer's web" has set a standard with my customers, which they loved. Now, I cannot do without these writing services.

Mayank Gupta, CEOApartment 9

A very well written and an apt speech; also appreciate the quick turnaround. Look forward to working with "the writers’ web" again.

Akshay Munjal, Executive DirectorBML Munjal University

“Madhvi is a professional, passionate, and creative writer who put her mind, as well as her heart into my website as if it were her own personal project. I was extremely happy with her work and I highly recommend her writing services to everyone!"

Sawan Nichani, Chief Executive OfficerMACBEE

I am very happy with the content "the writer’s web" produces. They understand the client’s brief and are very professional. They are very responsive, and despite being thorough with their research, deliver on short deadlines. I was especially impressed with their last assignment wherein they managed to meet our tight deadline and deliver quality content.

"the writer’s web" has been an excellent resource for us.

Keshav Suri, Executive DirectorThe Lalit Suri Hospitality Group

The "Director's Report" was edited and the "Management Discussion and Analysis" was re-written bt Ms. Madhvi Ahuja, the writer's web. We were pleased with her efforts and the results she gets. We very much appreciate her depth of expertise. We will definitely work with her again in future if need arises. She is highly recommended.

Ashish Gupta, Dy. Manager (HR/ Admin)Petronet LNG Limited

Just Pressed contracted "the writer’s web" to write a series of blogs for our website. Madhvi was extremely professional and the task was executed perfectly. She visited our factory, looked around and we had a long discussion – all to get a sense of what JustPressed stands for. This effort on her part reflected on the amazing quality of blogs subsequently written.

The entire experience was very pleasant, and the icing on the cake was that everything was on schedule and as promised. We have received a fair number of hits on the website due to the blogs.

I would strongly recommend "the writer’s web" to anyone looking for a great literary and professional experience!

Rahul Monga, Co- Founder, Just Pressed

"We recently collaborated with Madhvi for a press release and letter on my behalf to CSR heads talking about a new launch- Stainless Steel Toilets, which are an integral part of Swachh Bharat Abhiyaan. We were very happy with her prompt response, good understanding of the product in writing. Moreover, both the documents were well customized to suit the different requirements. I feel that Madhvi not only has a flair for writing but also can understand the requirement for the release and do justice to the job. Her work is easy to understand and I wish her all the best for her endeavors."

Deepikaa Jindal, Managing Director, JSL Architecture Limited

'Complexities of writing made simple'... The motto is true to what Madhvi does for you!!! It was a real pleasure working with the girl behind 'the writer's web.'

Not only was the end result fabulous, but the fun was in "ideating" with her, in the true sense of the word. Thank you for weaving everything together for "The Chatterbox Club!!"
Good luck and look forward to working with you again!!

Nidhi & Suvida, co- foundersThe Chatterbox Club

"As a law firm, it is imperative for us to have a Communique` (a firm profile), which encapsulates our work with precision and accuracy. We found that "the writer's web" understood our requirements and provided the bespoke service we needed with utmost commitment. We wish "the writer's web" all the best for all their future endeavours."

Mahesh Agarwal, Managing PartnerAgarwal Law Associates

Working with "the writer's web" was an extremely smooth experience. Changes in time of appointment, locations of meetings, content, and mandate were so easily accommodated that it felt as if I was dealing with my own office. Time required to understand my needs was never compromised on and the questions asked, to understand the depth of the project, were extremely intelligent.

The quality of work was exceptionally good as a lot of pain was taken to understand the industry, thus leading to the ideas and the writing flowing with much more conviction than one usually sees.

Overall, it's been a fantastic experience and we are very happy with the final result.

Vikas Kapur, DirectorRadnik Exports

It was a great experience working with Madhvi, a multifaceted and a warm person. I was a bit apprehensive after the first version of the write up however, she was quick to change my impression and gave me an extraordinaire work, which am really content seeing on my site today.

Abhineet Mishra, Creative HeadDesign Extraordinaire

Working with Madhvi was an absolute pleasure. Her writing gave my profile a whole new dimension. The content was crisp yet complete. We, as a Group, see great value in her work.

Shradha Suri Marwah, Managing DirectorSubros Limited

We recently concluded a content writing project with "the writer's web." and it was a great experience working with Madhvi. She really understood our requirement very well and put in a lot of time and energy to deliver within a short span of time. The best part was that we didn't have to spend too much time explaining our requirements as she grasped them pretty rapidly and ensured there were not too many iterations.

Gautam Malhotra, Managing DirectorAmtek Group

"the writer's web" was a pleasant surprise when I was starting to think about content for my magazine, "Woman At Work." Madhvi and her wonderful team ensured that they provide good editorial content backed up by data and anecdotes and made the topic lively and interesting. It was great partnering with them. I wish them all the success for the future.

Poornima Parameswaran BatishEditor-in-Chief, Woman At Work

We are extremely pleased with the focus and quality Madhvi brought to the content writing of our business website. Her professional yet simplistic approach has helped us achieve what was sought for. We definitely recommend her services.

Wesley Devadas, DirectorInterconcepts Fashion Services Pvt. Ltd.

First impressions are lasting impressions. With "the writer's web" we have experienced this adage. The first few projects went very well with the tww team for us. And that boosted our confidence in doing more with the them. A capable and responsive team.

Sushil Bhasin, Head of Marketing (India)Aon Hewitt

We recently hired "the writer's web" to help refresh our social media strategy. Madhvi brought fresh-thinking to the table and her insights have helped us focus on jump starting a well-rounded and cohesive marketing strategy. Madhvi and her team are well prepared and present ideas in a compelling way. I highly recommend Madhvi, who brings in depth knowledge of the digital marketing world, at a competitive price.

Lavanya Mahate, Owner Saffron Valley, USA

Madhvi is extremely professional and great to work with. Would highly recommend her.

Sabena Puri, Founderstage THR3E

the writer’s web is a great team to work with. Their strength lies in understanding the clients’ needs and helping them to clarify their own thoughts and communication. Madhvi takes the time to really understand what the client needs and does not stop short of a final piece that is simple, effective and captures the essence.

Prachi & Pallavi Agarwal, Co-foundersChalk & Chuckles Products Pvt. Ltd.

Working with Madhvi has been an absolute pleasure. With a brief introduction to my writing style and my expectations we were off to a great start and it’s been a success from there on. I admire her quick understanding of our business and our requirements. She knows her stuff well and is an asset to our communication strategy.

Sunjay J Kapur, ChairmanSona Koyo Steering Ltd.

“Bureaucratees”: Amalgamation of big words that make no sense to the reader. That is what "the writer’s web" does NOT do! The journey of a thought from your mind to the paper and eventually the reader’s mind, often ends up nowhere.

I was very happy with the way Madhvi was able to translate my thought process into lucid yet powerful text that made an easy connect with the readers.

Vikram Bhadauria, DirectorAlok Masterbatches

Working with Madhvi is a very pleasant experience. It's like someone who can read your mind and thoughts and package them more beautifully and give back. She is one hell of wit and brains combo, I know.

Sakshi Kaura, Co-founder Monk.E.Wise

This is the second time I have returned to "the writer's web." A true professional set up. Thank you for researching our thoughts and ideas before delivering our content. Excellent work.

Aparna Sud Bajoria Lila - Seattle

"the writer’s web:” High quality writing produced effortlessly!

Initially we did have our apprehensions about working with a writing team overseas who may not be accustom to our local market. Not only were we wowed by the quality of content produced but also the effortless manner in which they executed! The key difference we found in comparison to other specialist writing services is their commitment to really understand exactly what the client requires. And given we had a more challenging and evolving brief we were impressed with how quickly they were able to adapt. This combined with their passion and infectious enthusiasm for writing made it a joy to work with them!

- Sukh Bhatal, DirectorEventStori - UK

Madhvi Ahuja of the “the writer’s web" needs to be complimented for her flair in the written word. She thinks on her feet and is prompt in delivering her talent! It was indeed a joy... working with such a dedicated professional!!

- Rita Mody Joshi, ArchitectRita Mody Joshi & Associates, Goa.

Dear Madhvi,
I am so very pleased with 'the writer's web' for the work you have completed. My resume and cover letter reflect me and my personality, something I didn't think was possible with someone else putting it together. It is really impressive and I hope I can live up to it!

I have no doubt the resume will open doors that might not otherwise have opened for me before. I thank my friend, a team member at tww, who guided me to approach you and 'the writer's web'. A big thanks to your team as well. I will undoubtedly recommend your services to people like me.

- Warm regards, Rashi Singh

I would like to express my gratitude for the efficient work produced by the team at 'the writer’s web.' They have taken remarkable efforts to understand our business and portray our thoughts on various marketing media. They have been very flexible with deadlines and meetings. Thank you so much Madhvi for helping us communicate our thoughts...

- Priyamvada Sanganeria, DirectorUltra International B.V.

I would like to thank 'the writer's web' for making my resume and covering letter so beautifully. Though it was quite difficult to work on it because there was a drastic change of fields, you did it effortlessly.

- Naveena Dabas

I have to say, I never realised the importance of good writing because English comes so naturally to us. We think we can all do it. Wrong! What 'the writer's web' does for us can put anyone's English to shame. If you've been with any content writing firm in India, you've experienced the usual, if you want something extraordinary, and something to take you by surprise about how wrong you've been about "how easy writing is" all along, go to 'the writer's web.'

- Amal Dev, CEOResources International Pvt. Ltd.


Cupidity The Book

I am Cupidity- PING me, love!

Co-authored by Kiren Rai & Madhvi Ahuja, I am a fiction novel. Ripe for Urban Indians and people interested in them, online dating community and, the transgender beauties!

Released on March 18, 2016, I can’t wait for you munchkins to grab me! (What else? I am, a book, afterall)

In the meantime, let’s have some fun on my page.

Get in touch

Write to us, let’s put you on the map!

New Delhi, India